Dan Shasserre recently retired as Vice President of Development at the Nine Network of Public Media (formerly known as KETC Ch.9) in Saint Louis. Nine Network is the number one most watched, per capita, public television station in the United States. Over the past four years he successfully lead a $25 million capacity building campaign, raising $26.4 million before he left. In 2013-14, Nine Network had the most successful fundraising year in their sixty year history. Previously, Dan was a Senior Consultant with Holmes Radford & Avalon a fundraising consulting firm located in Missouri and Wisconsin. His non-profit fundraising experience began 14 years ago. He spent eight years as Vice President of Development & Communications for Catholic Charities of Saint Louis. Under his direction, Catholic Charities exceeded annual fundraising goals each year. Dan’s reputation for creating innovative strategies led to record-breaking revenues in major gifts and planned gifts. Dan is an experienced marketing professional. He designed and implemented brand awareness benchmark studies and directed tactics, leading to a 67% increase in brand awareness of Catholic Charities in the four-year period measured. The Catholic Charities of Saint Louis Federation of agencies fund raising revenue exceeded $25 million annually. They were considered to be one of the most successful fundraising organization of all Catholic Charities social service agencies nationally. In addition to local fund raising, Catholic Charities of Saint Louis raised more than $5 million to aid victims of 9/11, survivors of the tsunami in Southeast Asia, and people who faced the devastating destruction of hurricane Katrina.
Prior to joining Catholic Charities, Dan spent ten years in the professional sports marketing field. He served as the Director of Marketing for the National Hockey League St. Louis Blues franchise. In that capacity, he had the opportunity to put together hundreds of corporately sponsored special events. Later, he spent seven years as Vice President for a St. Louis-based advertising agency working on branding strategies and media plans for clients like Anheuser-Busch, John Deere, Ralston Purina and Lennox Industries.
Dan Shasserre has previously served as a consultant for international organizations. He has been a strategic planning and marketing training facilitator and a frequent guest speaker at regional and national conferences. He has spoken recently at Catholic Charities USA national meetings on topics like “How to Build Your Brand” ; “How to Create a Planned Giving Program on a Small Budget” ; “Branding , Marketing, and Fundraising-Why it All Matters.”
Dan and his wife Sandy have been happily married for fifty years. They have six children and ten grandchildren.